An identity package for a bar with an antique feel. Heavily inspired by the snake oil salesmen of the old west, What Ales Ya offers beverages under different categories such as cures, remedies, preventions, and enhancements. The project required the development of a logo, full menu, and other collateral items such as a carry-out bag. Almost all of the items on the menu were recreated using found antique bottles and each has it's own unique label.
This project was recognized by Debbie Millman at Tyler School of Art's 2012 Annual Restaurant Exhibition and was chosen Best in Show. It also has been printed in the November 2013 issue of Applied Arts for Best Student Packaging Series.