Toronto Toy Festival

The Toronto Toy Festival is an annual event for children and their parents where they can enjoy the various playful events and purchase toys sponsored by the vendors. The primary color palette and pop up toys used throughout the piece lends a hand in informing its visitors while also keeping the lighthearted and fun mood to match this festival. Components include a logo, trifold brochure, tickets, and poster series. Art directed by Dermot Maccormack